6th August 2008 - by Peter
Ruppert
Sneaky Sound System Sneaking Their Way to the Top
In the last two years,
Sneaky Sound System has been diligently, and somewhat sneakily,
some might say, climbing their way to the top of the charts.
The group's beginnings were somewhat
inauspicious.
In fact, the group has actually
compared themselves to an electronic garage band with dreams of
achieving stadium success. While at one time those ideas might
have seemed to be just mere delusions, today it has rapidly
become apparent that the group is headed for far more success
than they might have ever dreamed possible.
In the beginning, the group experienced success on a local
basis in Sydney, where the group was first formed. Local DJs
and radio stations quickly caught on to the group's unique
Funky House Music tinged sound and blasted the airwaves with
Sneaky Sound System's first releases. It did not take long for
fans to catch on to the unique sound of the group as well and
to become devoted to this eclectic group.
Of course, that was all before the multi-talented Connie
Mitchell joined the group. Since that time, the group has gone
on to achieve phenomenal success, even breaking records that
have certainly caught the attention of fans and critics alike.
Their hit song 'I Love It' made it onto the ARIA Top 100
singles charts and remained there for an astounding 70 weeks.
This feat broke the record of 69 weeks which had previously
been held by The Living End, during a period from 1997 to
1999.
Of course, this is not the only record Sneaky Sound System has
been able to achieve in just two short years since the group
began to make their way to not only national acclaim, but
international success as well. In 2007 the group was nominated
for six ARIA Music Awards. No other Australian artist achieved
as many nominations that same year. Furthermore, Sneaky Sound
System tied with the number of nominations to have ever been
received by an independent group or artist. They went on to win
two major awards that year.
Their self-titled debut album has also gone platinum not once,
but twice. Other major accomplishments include sold-out stadium
tours that have drawn devoted fans from around the country.
While these are certainly tremendous accomplishments,
especially for a band that is an independent act without a
major record company backing them along the way, they will
certainly not be the last records that we will see broken by
this tremendously talented group. The next stop on the tour of
success for the group is certain to be international acclaim.
The group is already being noticed by fans in both the UK as
well as the USA. The release of Sneaky Sound System's second
album, due in Australian stores in July, will provide more
insight into where the group is headed next. It will certainly
be no surprise if the group garners even more nominations this
year than last year or if their second album continues the
trend by breaking chart records.
Article Source:
http://www.megamusicsite.com
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