6th August 2008 - by Peter Ruppert
Sneaky Sound System Achieves Surprising Success as an
Independent Group
At one time, trying to make it as an independent band would
most certainly spell disaster for any group. Today that is no
longer the case. The widespread success of Australian based
dance group Sneaky Sound System definitely points to the fact
success can be achieved independently.
The group, which is comprised of chief songwriter Black Angus,
Peter Dolso on Guitar, Jono Sloan on bass, Connie Mitchell on
vocals, Mc Double D and Felix Bloxsom on drums, is rapidly
becoming one of the most popular acts in the world. In the fall
of 2007, Sneaky Sound System brought home the awards for Best
Dance Release and Breakthrough Artist at the 2007 ARIA Music
Awards.
Given the group's humble beginnings, their rapid rise to fame
is nothing short of astounding. Angus McDonald, better known as
Black Angus, partnered with Daimon Downey in 2004 to establish
what would be the beginnings of the group. In fact, they even
went so far as to establish their own record label. After Peter
Dolso joined the group, the trio set up a studio for the newly
established Whack Recordings in and quickly dubbed it "The
House of Whack." Almost immediately they began to create their
own unique blend of music. The group's first release, "Hip Hip
Hooray" quickly garnered attention from local radio stations
and DJs. Before long, the hit single had gained the status of
being a cult hit.
A true turning point for the band came when Mc Double D and
Angus had the opportunity to meet Connie Mitchell, who had
previously performed with Primary. Connie went on to perform
the vocals for the new band's self-titled debut album. "I Love
It", the Funky House Music tinged first single, rapidly shot
upward on the charts, peaking at the #5 spot on the Australian
Dance Chart. Follow-up singles also performed well, with
"Tonite Only", a remix, hitting the #1 spot on the ARIA Club
Chart. Since that time, Sneaky Sound System's debut album has
gone on to achieve platinum sales in Australia.
In the last few years, the group has continued to gain fame and
notoriety. In 2006, they performed as an opening act for Robbie
Williams and have also performed during the 2007 Australian
tour of Scissor Sisters. In 2007, the group's widespread
success earned them six nominations for ARIA Music Awards. This
was the largest number of nominations of any Australian artist
during that year. In addition, the group's nominations matched
the record for the most nominations that had been ever received
by an independent artist. In addition to these nominations,
Sneaky Sound System also received a nomination for Fav Band at
the Nickelodeon Australian Kids' Choice Awards that same
year.
It certainly seems that Sneaky Sound System is headed toward
not only success in Australia but around the world as well. The
group has signed an international record deal that will provide
for the release of their music not only in the UK but around
the globe.
Article Source: http://www.megamusicsite.com
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