12th August 2008 - by Peter Ruppert
Independent Dance Group
Strikes it Big
Times are definitely changing and for proof of that you need
look no further than the independent dance group that is
quickly breaking out in Australia. Sneaky Sound System, an
electro-pop group, got their start as a club act but even from
the beginning it quickly became apparent that this group was
headed for far greater heights.
Therefore, it really should not have come as much of a surprise
when the group managed to practically sweep the ARIA awards,
walking in with no less than six nominations and bringing home
two coveted awards. In addition, they have broken through sales
records, snatched a chart record, played to sold out stadium
crowds and are quickly sailing toward even more success now
that their second album is on the cusp of being released.
There was once a time when it would have been practically
unheard of for any music group to try to make it as an
independent, let along actually succeed doing it. Yet that is
just exactly what Sneaky Sound System has managed to
accomplish. They might not have a big record label backing them
but it has not prevented them from achieving their goals.
The founding members of the group, Daimon Downey and Angus
McDonald, first met in the spring of 2000 at a costume party,
oddly enough. The two apparently recognized a kindred spirit in
one another and before long they established plans to begin
headlining at the nightclub of a friend. This proved to be an
especially providential decision, as their combined talent was
immediately picked up on by club visitors. Within a year they
had signed with Sony Music Australia and issued a mix CD by
late 2003. The duo seemed to know from the beginning that they
were bound for even greater things and quickly worked toward
establishing their own label, Whack Recordings.
After teaming up with Peter Dolso, producer and engineer, they
began working on an official debut. The single Hip Hop Hooray
quickly became a hit. After they partnered with Connie
Mitchell, it was clear they had found a combination that could
not fail. Singles from their self-titled debut album, Sneaky
Sound System, went on to hit the Top 40. The group followed up
with touring stints to support such groups as Robbie Williams
and the Scissor Sisters, which seemed to only heighten the
interest of fans. The group has also performed in support of
Jamiroquai on an Australian national tour before heading out to
international locales such as Hong Kong, London, Italy, New
York and Miami. In practically every location the trio has
delivered their Funky House Music sound, their shows have been
sold out, clear evidence that the frenzy about this unlikely
group is escalating and is not likely to come back down to
earth any time soon.
Sneaky Sound System's second album, which has been much
awaited, is due out in September. Judging by the group's
previous success, their second album is sure to garner just as
much attention and acclaim as their debut
album.
Article Source:
http://www.megamusicsite.com
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