
19th July 2007 - by Ty Cohen
Five Ways to Market Your Band
If you are a musician then you are a business yourself. You are
in the business of marketing yourself or figuring out how to
promote your CD.
This requires a lot of work and sometimes it may seem endless.
You are constantly trying to solicit new "customers" for your
business, your fans. Not only do you want your fans to enjoy
your music but you also would love to turn some profits in the
process. Marketing is going to be your best musician's resource
out there and you should take full advantage of.
You marketing ideas need to go beyond just a t-shirt and a CD
because that is unoriginal. You want something that is
distinctive and fresh. Don't get me wrong, some of the best
music promotional ideas are CD's and t-shirts but you can do so
much more now-a-days.
1. Have you considered an email address list? Each visitor to
your website and your shows should have their email address
collected. This will allow you to send them information like
when your next show is going to be or when you new album will
be released.
2. MP3 ringtones are hot music promotional ideas and you should
definitely have some recorded. They are an awesome way for
people to advertise your music every single time their phone
rings. You also have the possibility of bringing in some
profits from the sale of these.
3. Another hot music promotional idea has to do with the new
mini DVD's called pocketreels. Not only would you look
technologically up to date when handing these out, but people
are going to be super impressed. Look no further for ideas on
how to promote your CD because these little mini DVDs are it.
You can put your bands music video on there or anything else
you think of. Be creative!
4. Sure, everyone has pictures of their band but have you ever
thought of using a professional photographer. The price range
varies immensely depending on what you are looking for. But,
there is good news. You can try hiring a student photographer
for relatively cheap. This way you will have a plethora of
photos or videos to use for all types of marketing.
5. An awesome musician's resource is a publicist. Of course,
there prices can be a bit expensive but honestly, there
services are worth it. They really know how to promote your CD
and your band. A great publicist can get your band in magazines
and newspapers all over the place.
If you have the opportunity to use any of the above marketing
tools then you are guaranteed some results. The trick to all
any music promotional idea is that you have to be persistent,
consistent and creative. Constantly be searching for how to
promote your CD in innovative ways. Technology is the key and
will give you ideas you are looking for. Don't get lost in the
dust!
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Online music industry's most recognizable
voice-the former owner of an Indie
label-current owner of Platinum Millennium Pub.
& music industry seminar speaker/panelist.
Author/creator of 40+ best-selling music biz
materials & other "How to" resources, that
helped 1000s of people. http://www.musiccontracts101.com/docs/products/002/
for more on Music Promotional Ideas, How to
Promote Your CD, & Musician
Resources
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