
18th July 2008 - by Ty Cohen
Budgeting Your Independent Label
When calculating how to start a record label, you will need a
budget. A simple way to break things down is by using
categories, Income and Expense. Keep it simple because I am
going to gather that most of us aren't accountants. Remember
though, these are only your expected costs and profits... There
will always be unexpected costs that are beyond our control so
set aside some funds for these.
Sources of Income
1. Record Sales are number one on this list. This is you
selling your actual records.
2. Digital sales & ringtones may be the wave of the future
when it comes to profits. Although these profits can be small,
there are at least there to be counted.
3. Broadcast Income which is income from having your recordings
played on the radio, T.V. or played in public places.
4. Licensing which may come from other companies in the form of
a royalty or fee.
5. Secondary Licensing which may come from having your music
licensed by advertisements, video games, films etc...
6. Merchandise, Touring, Fan club, Website, Branding, and
Sponsorship.
7. International broadcast and licensing income from
international air play is another source of income that may be
generated.
Then you will have your expenses when figuring out how to start
and run an independent record label. Although you may not have
some of these expenses in the beginning or in the present,
there is a possibility for them in the future so plan
accordingly.
Expenses
1. Your staples such as rent, utilities, business rates,
telephone, computers, insurance, office equipment and
supplies.
2. Staffing which you may choose to avoid in the beginning when
budgets are tight.
3. Taxes
4. Publishing
5. Recording, mixing and mastering recordings
6. Producers Fees
7. Artists advances and expenses
8. Travel
9. Manufacturing costs
10. Artwork and Design for covers or other promotional
items.
11.Videos
12. Radio and TV promotion
13. Press (PR)
14. Advertising and Direct Marketing promotion of your
product
15. Distribution Fees and Sales Costs
No need to worry because it seems that the expenses outweigh
the income. When deciding on how to start a record label and
while planning your budget keep in mind that all these expenses
don't come at once. Keeping fixed costs, such as rent and
utilities, as low as possible will help your label deal with
successful and less successful times. Also, remember that costs
are often payable well in advance of the related income It may
seem like a balancing act but it really is all just a matter of
planning how to start and run an independent record label in
the end.
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Online music industry's most recognizable
voice-the former owner of an independent label,
current owner of Platinum Millennium publishing
& national music industry seminar
speaker/panelist. Also, author & creator of
40+ best-selling music business books, reports,
courses, audio products & other industry
"How to" resources, that helped 1000s of
individuals like you. Visit www.TheUltimateRecordLabel.com
for more info on How to start a record
label
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